Waterproof Laminate Flooring by Artureon – Practical Elegance for Modern Homes

At Advanced Flooring Waterloo, we understand that choosing the right flooring is about more than just looks. It’s about finding the right balance of durability, comfort, and timeless design.

That’s why we’re taking a closer look at the Waterproof Laminate Grande Collection by Artureon — a line that combines advanced performance with the natural appeal of wood flooring. 

What sets this collection apart is its thoughtful construction. It’s made with a wood core, PVC-free materials, and produced through a CO₂-neutral process, using 30% recycled wood content. That means you get flooring that’s not only built to last but also made with sustainability in mind — a choice that’s better for your home and the environment.

The collection includes several beautiful colours – Each colour brings its own character, allowing homeowners to find the perfect tone for their space — from warm and cozy to bright and modern.

Why You Should Choose Waterproof Laminate Flooring

The Waterproof Laminate Grande Collection combines the authentic appearance of wood flooring with the everyday practicality of laminate. Built with 12mm thickness, this flooring provides extra stability, comfort, and sound reduction underfoot.

The waterproof core makes it suitable for spaces where solid wood flooring or engineered wood flooring may not be ideal — such as kitchens, entryways, and basements. It’s a practical choice for busy homes where style and functionality both matter.

At Advanced Flooring Waterloo, we install this product locally in Waterloo and Kitchener, and ship it across Ontario and throughout Canada, including Alberta and Quebec.

Designed for Canadian Homes and Weather

Canadian homes face a wide range of temperatures and humidity levels throughout the year. The Waterproof Laminate Grande Collection is engineered to handle these changes without warping or lifting.

Whether you’re renovating in Waterloo, upgrading a rental in Kitchener, or building a new home in Alberta or Quebec, this flooring offers consistency, comfort, and resilience in every province.

Types of Flooring Compared: Laminate, Vinyl, Engineered Wood & Hardwood

When deciding between laminate flooring, vinyl plank flooring, and engineered wood flooring, it helps to understand their main differences:

1. Laminate Flooring: Known for its affordability, durability, and ease of installation. Great for living rooms, hallways, and bedrooms.

2. Vinyl Flooring Flooring: Fully water-resistant and easy to maintain, ideal for moisture-prone areas like kitchens, bathrooms, and basements.

3. Engineered Wood Flooring: A hybrid that combines real wood veneer with a strong base, offering the look of hardwood with added stability.

4. Hardwood Flooring: Classic and beautiful, but requires more care and comes at a higher flooring cost.

For a more in-depth comparison, the “Types of Flooring Materials” and the “Laminate Flooring Buying Guide” offer valuable insights.

Easy Installation and Maintenance

This collection uses a floating floor system, making installation straightforward — whether handled by professionals or skilled DIYers. The surface is easy to maintain with regular sweeping or a light mop. No waxing or polishing is required.

If you’re searching for carpet and flooring in Waterloo or quality wood floors nearby, Advanced Flooring Waterloo offers expert installation and convenient shipping across Canada.

Flooring That Fits Everyday Life

From busy family homes in Ontario to modern apartments in Quebec or vacation properties in Alberta, the Waterproof Laminate Grande Collection adapts easily to different needs and climates.

Unlike cheap laminate flooring, these planks are designed to last while maintaining their natural beauty. And because of their balanced, matte finish, they hide dust and wear better than high-gloss or black laminate flooring surfaces.

For many homeowners, it’s one of the best flooring options available today — practical, beautiful, and built for real life.

Not Sure Which Flooring Is Right for You?

Flooring choices can feel overwhelming with so many materials and finishes to consider. If you’re still comparing laminate, vinyl, or hardwood, our team at Advanced Flooring Waterloo can help you weigh the pros and cons based on your lifestyle, budget, and home design.

If you’d like some guidance, give us a call or stop by our Waterloo showroom to speak with one of our flooring experts. We’ll walk you through your options and help you find what works best for your space.